Restaurant Website Design
I know Neil very well, he has been in Devon for many years and is well known in the area for his great food. He recently reopened his restaurant in Sidmouth and wanted to upgrade his website that was built on the 1 and 1 platform to something that better reflected the restaurant and the quality of the food.
Revamp of his existing website
One of the first things I noticed apart from the need of a refresh was that the 1 & 1 websites are effectively a single page as far as search engines like Google are concerned and combined with no SEO the website was getting very poor results and not enhancing Neil”s brand.
Knowing what a seafood restaurant needs in a website
Like all our projects, we started by understanding what Neil wanted out of the website, who the competition was and more importantly who his target market was. Bringing this together we created wireframes of each page to show how the elements of the page should work together and this helps also test the user experience so we can see any problems very early in the process.
Creating the new website
Once the wireframes are done we then overlay the design. Neil has a great logo and great colours which set the mood for his restaurant very well. With the theme of freshness we created the design with light tones to reflect this and on every good design the devil is in the detail so incorporating things like a subtle wave textured background to the site to reflect on the seafood theme.